Pitch, price and check the brief.

A free kit for UGC creators: three pitch-email templates, a rate-card template you fill in with your own prices, and a checklist for reading a brand brief before you say yes.

Pitch-email kit

3 templates; [brackets] are fill-ins

Cold pitch

Subject: UGC for [Brand]: [product] in [setting]

Hi [Name], I'm [your name], a UGC creator making [type of content, e.g. unboxing / how-to / testimonial-style] videos for [niche]. I'd love to make [number] videos showing [product] [in use / solving a specific problem]. Here's my portfolio: [link]. Could I send over a few concepts? Thanks, [name]

Follow-up (after [x] days)

Subject: Re: UGC for [Brand]

Hi [Name], just bringing this back to the top of your inbox. I had an idea for [product]: [one-line concept]. Happy to share a quick sample hook if useful. [name]

After a project

Subject: Thanks + next round for [Brand]

Hi [Name], thanks again for [project]. If you'd like more variations (new hooks, formats or lengths), I have availability from [date]. [name]

Get the 3 pitch emails

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Rate-card template

Set your own prices. This template contains no suggested rates.

DeliverableYour price ([currency])

Single video (up to [__] sec)
What's included Notes
Extra hook variation
What's included Notes
Raw footage
What's included Notes
Usage rights for paid ads ([__] months)
What's included Notes
Whitelisting / Spark Ads access ([__] months)
What's included Notes
Rush delivery (under [__] days)
What's included Notes
Bundle of [__] videos
What's included Notes

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Brief checklist

(before you say yes)

Deliverables: how many videos, lengths, formats, aspect ratios?
Hooks and variations: how many, and are they included?
Script: written by you or the brand? How many revision rounds?
Product: do you receive it, keep it, or return it? Who pays shipping?
Usage rights: organic only, or paid ads? For how long, which platforms, which regions?
Whitelisting / Spark Ads: will they run ads from your account? For how long?
Exclusivity: are you barred from working with competitors? For how long?
Raw footage: do they want it, and is it priced separately?
Payment: amount, currency, deposit, due date, method, late-payment terms.
Timeline: concept, draft and final deadlines.
Cancellation: what happens if the project is cancelled midway?
Disclosure: if the content is posted on your own accounts as an endorsement, the FTC says to disclose the brand relationship clearly in the post itself; "ad" or "sponsored" are options, and in videos the disclosure should be in the video, not only the description. [FTC]

FTC, Disclosures 101 for Social Media Influencers