Seven emails to copy and edit, each with a note on what its lines are doing. Swap the brackets for your details, or let the builder fill them in for you.
Use when: the brand is busy and you have one product in mind.
Subject: UGC for [Brand]: [product] videos
Hi [Name],
I'm [your name], a UGC creator focused on [niche]. I'd like to make videos for [product].
Concepts:
1. [Idea one].
2. [Idea two].
Deliverables: [number] videos, [length] each, [aspect ratio].
Rate: on request.
Portfolio: [link]
Can I send a full concept this week?
Thanks,
[your name]
48 words
Why it works
The subject names the brand and the product, so the email is easy to find again.
Two concepts show you looked at the product, and one question at the end gives them a single thing to answer.
Cold pitch, warm
Use when: the brand is small or founder-led.
Subject: A few video ideas for [product]
Hi [Name],
I'm [your name], a UGC creator focused on [niche]. I'd love to make content for [Brand], and [product] is the one I'd start with.
A few ideas I'd love to film:
1. [Idea one].
2. [Idea two].
What I'd deliver: [deliverables]. My rates are available on request, and I'm happy to send my rate card. Here's my portfolio: [link]
If any of this sounds like a fit, I'd be glad to send a fuller concept. Would that be useful?
Warmly,
[your name]
84 words
Why it works
Naming the one product you'd start with tells a small team you are not mass-mailing.
Offering a rate card instead of a number keeps the first email about the idea.
Cold pitch, playful
Use when: the brand's own posts are light-hearted.
Subject: [Product], but make it a video
Hey [Name],
[Product] looks made for the camera. I'm [your name], a UGC creator focused on [niche], and I have ideas for [Brand]:
1. [Idea one].
2. [Idea two].
The plan: [deliverables]. Rates on request, just ask. See my work: [link]
Want the full concept? A one-word reply is enough.
Cheers,
[your name]
53 words
Why it works
The opener matches the tone of the brand, while the scope and link stay as clear as in the direct version.
Asking for a one-word reply makes answering effortless.
Day 4 follow-up
Use when: four days have passed with no reply.
Subject: Re: UGC for [Brand]: [product] videos
Hi [Name],
Following up on my note about [product]. Lead concept: [idea one]. I can send a sample hook today. Worth a look?
Thanks,
[your name]
[portfolio link]
28 words
Why it works
It adds a fresh concept to react to, instead of asking whether they saw your note.
Keeping the original subject with Re: keeps it in the same thread.
Day 10 follow-up
Use when: ten days have passed. This is your last note.
Subject: Closing the loop: [product] video ideas
Hi [Name],
Last note from me on [product]. If UGC is not a priority right now, I'll leave it here. If it is, reply "yes" and I'll send the full concept ([idea two]).
Thanks,
[your name]
[portfolio link]
38 words
Why it works
Offering a different second idea gives them a fresh reason to look.
Saying it is your last note is polite and makes a yes or no easy.
Reply when they ask for rates
Use when: a brand answers and asks what you charge.
Subject: Re: [their subject line]
Hi [Name],
Thanks for getting back to me. Here are my rates for [product]:
- [Deliverable]: [your price]
- [Extra hook variation]: [your price]
- Usage rights for paid ads ([number] months): [your price]
First draft [number] days after I receive the product, with [number] round of edits included.
If that works, tell me where to send my details and I'll start on [date].
Thanks,
[your name]
64 words
Why it works
Usage rights are priced on their own line, so they are discussed before the work starts.
A timeline and a start date turn the reply into next steps.
After a project
Use when: the videos are delivered.
Subject: Thanks + next round for [Brand]
Hi [Name],
Thanks again for [project]. If you'd like more variations (different hooks, formats or lengths), I have availability from [date].
[your name]
23 words
Why it works
A dated offer for the next round is easy to plan around.
It is short on purpose: the project itself did the pitching.
Subject lines to copy
name the brand, say what you offer
Cold pitch UGC for [Brand]: [product] videos
Cold pitch [Number] UGC concepts for [product]
Warm A few video ideas for [product]
Playful [Product], but make it a video
With a date [Holiday] videos for [product], ready by [date]
The free kit adds a rate-card template you fill in with your own prices, and a checklist for reading the brief.
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Quick answers
How long should a UGC pitch email be?
Short enough to read on a phone, ideally under 150 words. Lead with the brand, product and one idea, then link to your portfolio.
What should the subject line say?
Name the brand or product and say what you are offering, for example UGC videos for their product. Avoid vague subjects such as Collaboration.
Should I put my rates in the first email?
You can offer your rate card on request, or state a price you are happy to stand behind. The rates reply example above shows how to send a full list once a brand asks.
How many follow-ups should I send?
Two is a common plan: a short nudge with one idea on day 4 and a polite last note on day 10, counted from the day you sent the first email.