How to Write a Year-in-Review Post: A Worked Example
A fictional cooking creator goes from twelve blank months to a short caption, a thread, a long post and five slides, with every sum shown.
Type twelve months of followers, views, posts and earnings. Get your best and slowest month with the maths shown, a posts-versus-views chart, a caption in three lengths, a five-slide outline and a page to print.
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type what you have, blanks are fine
Name each platform in your own words, then fill in what you know for each month: followers at month end, views, posts published and earnings. Write 12,500, 12.5k or 1.2m. Paste a block from a spreadsheet into any box and it fills across and down.
Three to five posts, each with the one number that mattered: views, saves, shares or comments.
Add at least one month of followers, views, posts or earnings for a platform, then press Build my recap.
Change % = (this month − last month) ÷ last month × 100
| Month | This month | Last month | Change | Percent | How it was worked out |
|---|
Views per post = views ÷ posts. A month with no posts, or missing either figure, is left blank on that line.
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every step is plain arithmetic
Each month is compared with the month before it. The percentage is (this month − last month) ÷ last month × 100, rounded to one decimal place, and the table prints the sum with your own numbers in it. A fall is written with a minus sign, such as −7.1%, and the captions say “down 7.1%” in words so the sign can never come apart from the number.
Dividing by 0 has no answer, so a month that follows a 0 shows the plain difference and the words n/a in the percent column. Zero followed by zero reads as no change.
The best month is the highest figure you entered for the chosen measure and the slowest is the lowest. Followers are a running total, so for followers the months are ranked on followers gained: this month minus last month. If two months tie, the earlier one is named.
Views per post is views ÷ posts for each month that has both figures and at least one post. The chart draws it under posts per month on the same month axis, each line with its own scale, so you read the two side by side without a second axis.
Pick one platform, or all of them together. Together, a month counts only when every platform you filled in has a figure for it, so a platform with three months of data does not make the others look like they dropped. The recap tells you which months it used.
Everything is worked out in this page. The figures are not sent anywhere, and closing the tab clears them.
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a worked example, start to finish
A fictional cooking creator goes from twelve blank months to a short caption, a thread, a long post and five slides, with every sum shown.
Type those three months and leave the other boxes blank. The platform still gets its own recap. When you look at all platforms together, only months where every platform has a figure are added up, so a short history never looks like a drop on the others.
12.5k becomes 12,500 and 1.2m becomes 1,200,000. Commas and spaces for thousands work too, and a comma can stand in for the decimal point when a k or m follows, as in 1,2m. A decimal point without a k or m is not read for counts, so write 1200 or 1.2k.
A percentage change divides by last month. When last month is 0 there is nothing to divide by, so the table shows the plain difference and the words n/a instead.
No. Leave the earnings boxes blank and the earnings line is left out of the captions, the outline and the printed page.
Choose A4 or Letter, press Print the page, then pick Save as PDF in the print window or send it to a printer. The CSV button downloads every figure you typed plus the changes worked out.
The builder is set up for a 2026 recap posted between 1 December 2026 and 15 January 2027. The plain-language walkthrough is in the post on writing a year-in-review post.
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