UGC rate calculator from your numbers.
Enter your hours, your costs and your own percentages. See the floor price per video, with usage, rush and bundle rows, then carry it onto your rate card.
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Your numbers
type yours, see your floor price
Currency
Your time, per video
Costs and set-aside
Add-ons, as percentages
Your floor price
- Add your hourly rate and your hours to see your numbers.
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How the numbers add up
four steps, all visible
1. Your time
Concept, shooting, editing and the revision rounds you include, added together and multiplied by your hourly rate.
2. Your costs
Anything you spend per video is added on top of your time.
3. The set-aside
The subtotal is divided by what remains after the percentage you set aside, so the price still covers your time and costs once that share is gone.
4. Add-ons
Usage rights, rush delivery and bundles are percentages you choose. Change them and watch each row move.
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Quick answers
Does the calculator tell me what to charge?
No. It adds up the price that covers your time and costs from the numbers you enter. What you charge above that, and for which rights, is your call.
Why are all the boxes empty?
The numbers are yours. Nothing is pre-filled, so nothing in the result comes from anyone else's rates.
How is the price worked out?
Hours times your hourly rate, plus costs per video, divided by what is left after the percentage you set aside. Usage, rush and bundle changes are percentages you choose.
Where do I put the result?
On a rate card. The free kit includes a blank rate-card template with rows for single videos, hook variations, usage rights, rush and bundles.